Digital Marketing 2018-11-28T15:17:22+00:00

Your restaurant may have the most captivating physical location imaginable and yet because you can’t be found online, prospective customers may never visit. If your restaurant doesn’t follow suit, you could be missing out on a prime opportunity to reach new and existing customers. From posting enticing food photos on Instagram to spending ad revenue on local search ads through Google, the hospitality industry is embracing the world of digital marketing.

Think about it – Do you remember looking up details of a local restaurant in the big bulky phone book?
Well, the internet is now how people search out information on restaurants. And no longer are they just after a phone number or address.

Customers want to know hours of operation, menu, wine-list, who’s the chef, read reviews and recommendations, book via an app and of course see images of the décor and dishes.

It may all sound a bit of an absurdity to you as a restaurateur, but this practice is now considered normal.

So, if you haven’t already done so, pull out your smartphone and type into your preferred search browser relevant search terms (keywords) for eating establishments in your local area.

This may simply be the keywords of your town and cuisine you offer.

Perhaps your restaurant appears. Perhaps not!

More often than not, it doesn’t appear or doesn’t rank high in the search listings. Worse your competitors may be ranking higher than you.

What we do:

  • Setup your Google Profiles, YouTube Channels, AdWords Accounts including Analytics and Webmaster Tools
  • Setting up and Maintenance of your Social Media Profiles – Facebook, Instagram, Snapchat, WhatsApp for business, Twitter, Pinterest, Google+ and last but not the least LinkedIn.

Unlike setting up Google Business which may net quick results, think of social media as a long term digital marketing strategy – it is a marathon, not a sprint! You won’t necessarily see immediate results, so don’t give up. Maintenance and up-branding of your image online. Word of mouth can be the most effective tool or if left unchecked can destroy your brand online. We monitor and act as gatekeepers for sites like Tripadvisor, Zomato etc. to ensure your brand stays protected. Any damaging review is dealt with in a professional as well as timely manner.

Given the rising usage of social media and digital ads in restaurants, it’s important for restaurant’s to evaluate the role this type of marketing could play in acquiring new customers and maintaining relationships with existing ones.

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