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Branding in any niche is a challenging Endeavour. And, it reaches a brand new level of challenging when we talk about the hospitality industry. For any hotel establishment to stand the test of time, it’s crucial to have a unique appeal, an eye for the relevance of audience, a strong resistance against falling for trends (mostly fleeting), and integrity.
Claridge’s in London, Taj Mahal Palace, India, and Sofitel Legend Metropole, Hanoi are the epitome of branding in this business. They survived through rough economies, changing times, and even war.

Take a look at what these establishments have in common –

By | 2018-12-18T12:07:08+00:00 November 20th, 2018|Advisure Blog|